Le déficit structurel des JO

10 mai 2023

Les Jeux Olympiques et la coupe du Monde de football sont-ils rentables pour le Comité Olympique International (COI) et pour la Fédération Internationale de Football (FIFA), qui possèdent les droits de ces événements ?
Oui, absolument.
Sont-ils rentables pour les comités d’organisation qui les mettent en place ?
Des fois, mais rarement.
Pour la ville hôte et le gouvernement ?
Quasiment jamais.*
Martin Müller

* Texte original : Are the Olympics and the Football World Cup profitable for the International Olympic Committee (IOC) and the Fédération Internationale de Football Association (FIFA), who own the rights to these events? Yes, very much so. Are they profitable for the organising committees that need to put them on? Sometimes, but not very often. For the host city and government? Hardly ever.

« Le déficit structurel des Jeux Olympiques et de la Coupe du monde de football : comparer les coûts et les revenus dans le temps » est une publication de juillet 2022, en anglais. Ses auteurs (Martin Müller, David Gogishvili, et Sven Daniel Wolfe) sont tous trois issus de l‘Institut de géographie et durabilité de l’université de Lausanne.

Voici 2 graphiques issus de cette publication :

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Figure 1. Comparison of revenues and costs of the Olympic Games and the Football World Cups, 1964–2018. Notes: The following data are missing: Ticketing revenue for 1968 Mexico City; sponsorship revenue for 1968 Mexico City, 1964 and 1976 Innsbruck, 1972 Sapporo and 1966 England; cost of venues for 1986 Mexico). For Rio 2016 venue costs rely on the latest estimate, as final costs were not published by early 2022. For PyeongChang 2018 international sponsorship has been estimated based on previous editions, as the IOC had not yet published figures in early 2022. USD values for Sarajevo 1984 need to be taken with caution, as the Yugoslavian dinar went through hyperinflation during the period of Games preparation.
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Figure 2. Surplus/deficit of Olympic Games and World Cups, 1964–2018 (all values in USD2018). Notes: See Figure 1.

Article original à lire ici :

The structural deficit of the Olympics and the World Cup: Comparing costs against revenues over time – Martin Müller, David Gogishvili, Sven Daniel Wolfe, 2022

The Olympic Games and the Football World Cups are among the most expensive projects in the world. While available theoretical explanations suggest that the reve…